You have probably heard of how many people are making money online. You may have even heard about Google Adsense as being one of the easiest ways to do this. This article will explain to you a bit about what Adsense is and why it is a great way, especially for newbies, to make money online.

The answer about Google Adsense is a definite yes: it is easy to implement and make money. Because it is easy to start, it is also one of my recommendations for people to use when they first start out in internet marketing as well. In the old days traditional banner advertising was the only way to go but this had a problem of being very untargeted. People then started using product sales and affiliate links, but using this meant you earned money on each purchase only.

With Google Adsense, the ads change depending on the content of your page. Also, you are paid per click regardless of if the user buys anything or not once they click on the ad.

What you need to think about is the size of the ad placement, the shape of the ad placement, and the colors. You don’t have to worry about finding advertisers, finding programs for each specific page, or even keeping all the links up to dates as affiliate programs come and go.

Secondly, the ads are generated based on the contents of your site automatically. Google is a search engine company and its script can analyze your page for keywords and then search its directory of advertisers to deliver highly targeted ad content.

However, if any page on your site falls outside of these categories, the banners aren’t targeted anymore. And what that means is that you’re potentially showing ads to people who don’t have any interest in them and that can lead to inefficiencies. You would potentially have to find affiliates for each page of content you have.

With Google AdSense that just about never happens: the ads present on your site will always be related to the keywords of your page and as a result be related to whatever it is your readers are looking for.

With traditional advertising and banners and affiliate links, you have to continue to keep your ads relevant as a webmaster. Not so with Google Adsense. Google Adsense acts as the “broker”. It can search in its database of advertisers and match them with your content.

AdSense is a great advertising program because a lot of thought has went into making it “just work for everyone”. It works great for the people who use AdWords, for the webmasters using AdSense, and most importantly for the visitors of the websites.

What do you need to do from here?

Here are a few steps:

1. You of course need a website to put your ads on. So if you do not have one already, you need to create one. Free websites sometimes do not let you put ads on them so you would need to host your own website and domain which costs $7 to $12 a month.

2. Create your content to be keyword targeted. For any existing content, you will want to consider modifying it to also be keyword targeted. The way to do this is to take the overall meaning of the page, check out Google Adwords keyword tool to find out what keywords people are using to search for content like yours, find keywords with high search volume, and use those keywords in your articles. You will most likely have a “main” keyword to focus on and then many “related” keywords. Use the “main” keyword in the title, intro, and conclusion. Use the “related” keywords throughout the rest of your article.

3. If you have not already, apply for a Google Adsense account. You will need to submit a site of good quality and good content to increase your chances of approval. After approval, you can add more sites easily.

4. Once approved, you can create Adsense “units”. These units will provide javascript to you to copy an paste to any page on your website you want to display ads on. Furthermore, once approved, you can add Adsense “units” to any website you run.

That is all there is to setting up your sites for Google Adsense. Going forward, you will eventually want to learn about some traffic generation tactics. There are many, and the easiest one is article marketing. As you are already writing articles for your site, you can use those to drive traffic by syndicating them (a.k.a. submitting them) to various article directories. With each article that is submitted you are allowed a “resource box”. This is where you post more information about you and you can post a link to your website. This is one of many effective traffic generation methods.

Just don’t forget, though, that the main idea right now is just to get started. This means getting your site up, getting your content keyword optimized, and getting your Adsense units on your website. So go out there and get started and and you will find it’s quite simple to be making money online with Google Adsense.

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