Your hair salon is getting a new or improved website. Are you wondering, “When will my customers find be on the internet?” To gain exposure there are numerous places. The biggest of them all- Google.

Google does not know everything that’s on the Internet instantly, contrary to popular belief. If you go to Google and search for hair salon in Boise. Google does not actually scan the whole internet for “hair salon in Boise” websites at that moment. They simply check their own massive database. Their database is essentially a copy of what they’ve found on the internet in the past.

Google has built their copy of the internet by having robots (or spiders) that search the web, finding new websites, changes to existing websites, and new web pages. When Google finds anything new, they take a copy and put it in their database.

It can take Google anywhere from a few days to weeks to index new information. They would probably check a typical hair salon website a couple of times per month. They check important, established websites every few minutes to hours.

Why is it important for you to be cached by Google often? No brainer, right? Short answer, you will move up quicker through the search engine ranking pages when your company is receiving SEO service.

Five Factors that can make Google check less frequently: You just created a new website. You have a website that is unreadable by Google (like a Flash website) or all pictures (JPEG). You have a website that contains little or no personalized text & information (Content). You have a website that does not get updated with new information regularly (Static). Few or no other established websites link to your website (This is called Link Juice).

There are three Factors that will allow Google check your website more often: You have an existing or old website. Over a long period of time you site has been updated and content added. You have established numerous links to your site.

Once you begin SEO services, how long will it take before you show up in Google? The typical scenario is a couple of weeks to a couple of months, but if you don’t have the right website, you might NEVER show up in Google.

To learn more about search engine marketing and what Bing considers good content, visit Seo4Boise. This article, The Google waiting game is a must! has free reprint rights.